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Wonderful Wool

Wonderful Wool

This week its National Wool week, a celebration of the natural fibre so prevalent in our lives it can often be overlooked. Prince Charles has thrown his weight behind the Campaign for wool in the UK. which aims to raise awareness of the unique properties and uses of the material. With all this wool based-action happening this week we thought we’d take a moment to reflect on wool and its benefits for cycling. Let’s start with a few facts about wool you might not be aware of… ~Since the Stone age humans have been using sheep fleece to construct clothing....

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The Story of the Isobel Jersey

The Story of the Isobel Jersey

At the end of July we launched a very special product in the Shutt range – the Isobel Jersey. We have to wind the clock back to 2012 for the start of the Isobel story.During the long hot summer of that Olympic year, Shutt had a design internship with then under-graduate Lucy Gardner. Since 2011 we had been discussing the need for greater variety in our women’s range. Since Shutt was established in 2009 we have always had women’s products and sponsored a women’s race team but we knew we needed to do more. Weeks of drawing and re-drawing and...

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Why the King of the Mountains Jersey is Red and Spotty

Why the King of the Mountains Jersey is Red and Spotty

Many people know the reason behind the iconic Maillot Jaune or Yellow jersey of Le Tour de France, chosen for the yellow newsprint paper of the Tour’s earliest sponsor L’Auto. Much less well know is how the King of the Mountains Jersey came to have red polka dots.In the earliest editions of the race, no mountain passes were included on the route. In 1910 the Pyrenees col d’Aubisque & Tourmalet were included in the race. Having said that both climbs were just donkey tracks rather than proper roads. The demanding gradients and heavy, un-geared bicycles of the men who rode...

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Shutt Velo Rapide & ILE Bags Collaboration

Products

Shutt Velo Rapide & ILE Bags Collaboration

Today we announce a collaboration with another brand from across the pond – ILE (Inside Line Equipment) Shutt & ILE have a strong affinity, both small business focusing on quality, handmade cycling products. Based in Berkley California, the brainchild of 25-year-old bike mechanic Eric Fischer, ILE bags are produced in his home/workshop by hand. Eric has created a bespoke version of ILE’s Transit Cycling Backpack just for Shutt.  Eric’s interest in bags for cycling was sparked in 2009. Wanting to carry his tubular racing wheels in a backpack to a local crit race, he sewed a pair of straps onto...

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Where’s Dirk Hofman?

Dirk Hofman Motorhomes Tour de France

Where’s Dirk Hofman?

With the Tour de France due to start this weekend in Yorkshire there have been any number of stories of people cashing in on this once in a generation opportunity.  From houses on the route renting out rooms for many £100′s to pubs charging upwards of £30K for a booking this really is a golden (jersey) opportunity for some. As the largest public sporting event in the world there are plenty guerrilla marketing opportunities which is why we are hoping to see Dirk Hofman make a return to Le Tour.  We first spotted Dirk at the 2009 Classics with the...

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